Mix The Groove (www.mixthegroove.co.uk), a successful feature rich house music website, are looking for advertising partners.

We are already affiliated with over 40 companies include Apple GB, iTunes, Dolphin Music, Butlins, Vista Print, Real Networks, O2, T-Mobile, 3G, Reebok to name a few.

Mix The Groove is proving to be a great marketing resource if you have a product, service, or event that appeals to the dance music industry or its consumers. 

To wet your appetite I have listed at the foot of this page a few of our publication statistics, such as readers age, gender, and location.  Check out the statistics below to see if you agree we share the same target audience. 

In addition we can also collect data on areas such buying trends and product popularity for our sponsors. As an example, we have recently surveyed our customers to help identify popular mobile phone networks and consumers alcoholic drink brand preferences.

I have included a case study below on one of our recent clients, Butlins Holidays, based in the UK. Butlins are hosting an event in October 2007 to accommodate 4,000 clubbers and a weekend of dance music.  Please see below for how we have worked with Butlins to market their 'United Kingdom of Dance 2007' weekender.

If you have any additional questions or would like to become an advertising partner, then please email me at admin@mixthegroove.co.uk.

Best wishes,

Darren Campbell

Mix The Groove House Music Network

Visit our Website / Radio Station

www.mixthegroove.co.uk

Client Case Study: Butlins "United Kingdom of Dance 2007"

We have recently worked with Butlins Holidays in the UK to offer a sponsored competition, e-marketing campaign and editorial to our visitors.  This has provided Butlins with a great way of reaching their target audience and marketing their United Kingdom of Dance 2007 Weekender, a weekend long non-stop dance party, held in Bognor Regis October 12-14 2007. 

As well as a free competition for our readers to win 4 all inclusive tickets (worth £99 each), banner advertisements were placed in our publication, and e-mail marketing campaigns sent to our readers. Visitors also had the option to buy tickets directly for the event from Butlins, within our featured editorial, competition entry pages, emails etc, by following the appropriate links. 

Effectively this means that every visitor that read the email or visited the website were only 1 click away from buying a ticket. 

To put this in perspective, we are on track to achieve 1.8 million pages read this month, and that's before we include our subscriber newsletters readership. 

These are just some of the reasons why Butlins chose Mix The Groove as one of only three online resources to market this event.  Affordable. Targeted. Advertising.  

Website Performance Statistics

www.mixthegroove.co.uk

Targeted Readership for September 07:

1.8 Million

So what is Mix The Groove?

Mix The Groove (www.mixthegroove.co.uk), a successful feature rich house music website, radio station and TV channel.

We were first published in 2004 by founder Darren Campbell.  Mix The Groove is a community orientated publication that offers interactive features such as Chat Rooms, Radio Broadcasts, Interviews, Events, Music Downloads and Competitions to the end user when they visit! Month on month we are smashing our own records for readership and popularity.  On our 24/7 radio broadcast, we host shows by over 35 dj's from around the world including 2 past Grammy Nominee's! See our roster www.mixthegroove.co.uk/home/schedule.html for more information on our radio dj line up! 

Our Mix The Groove radio broadcast is very unique; We synchronize selected time zones so that the radio shows are broadcast at the correct time around the world and that in our opinion creates our own 'niche'.  Ok let me explain a little more........ If we have a dj in London (GMT) broadcasting his show at 9pm, this would usually mean listeners in New York City (EST) would need to tune in at 4pm their time.  Not the best way to work is it?  Who wants to listen to a pumpin' dance dj set at 4pm, whilst still at work? Not many. Yet this is the way many of the biggest commercial radio stations around the world broadcast, effectively isolating listeners simply because they are not listening from within the same time zone.  This is where Mix The Groove is different; We have synchronized our radio schedule for the most popular time zones / locations of our listeners, based on the Global Readership statistics detailed above meaning you listen to the show at correctly listed time....

Now that's what we call cool........

Ok, so what else do we do?...

We could spend all day explaining everything! We appreciate though, you are probably very busy so here is an overview of the best features of Mix The Groove;